Arc'teryx Is Opening Its First Repair-Focused 'Alpha' Store in Toronto

Arc'teryx wants your gear to last you a long time - a concept driving the opening of its first Alpha store in Toronto. Named after its flagship Alpha jacket, the new outpost will mark what the brand refers to as its "vertical-led strategy," essentially its aim for customers to get maximum usage out of their buys.At the store, Arc'teryx will house its largest repair and resale ReBIRD Service Center, where two full-time technicians can repair items on-site, replacing zippers, cords, sliders, locks...